Leicester-raised musician SOFY lets her trademark tongue-in-cheek style take shape around the theme of toxic masculinity on “Lads! Lads! Lads!” her husky vocals leading us into a soundscape that rests snugly between hip-hop and indie-pop. Channelling infectious energy and intelligent humour within pulsing sonics of guitars, the track shines a light on problematic behaviours in a confident, laid-back style.
Showcasing a charming combination of warm instrumentals and witty yet contemplative lyricism, the rising star brings important messages of lad culture and issues like catcalling in an easy-going, light-hearted manner. “Lads! Lads! Lads!” blends relatability with empowerment, cushion by a polished production that belies SOFY’s newcomer status.
Having made her well-loved debut with “Strawberry Milkshake,” only last September, the emerging talent has quickly added to her collection of head-bobbing, foot-tapping tracks over the past six months as each track pushes her eclectic sound forward framed by honesty and charm.
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