New York artist she loves boon has returned with a fresh new visual for his song “feel the feeling.” Never afraid to experiment with his sound, boon has been steadily building a catalogue of progressive, hyper-pop influenced releases. His latest is no different, as it finds him pairing forward-thinking, vibrant sonics with a cohesive visual accompaniment for an engaging, versatile offering overall.
Shades of hip-hop, electronic, and hyperpop tinge theloe4t and Mike Mroz‘s energizing production on “feel the feeling.” Containing infectious synths underscored by lively, restless percussion and driving bass, the instrumentation creates a solid foundation for boon’s sharply-crafted, hypnotic melodies. His vocals build dynamically throughout his verses before exploding into an addictive, colorful chorus. Paired with a mesmerizing, surreal visual shot by Adam Ginsberg of Goodstuff, “feel the feeling” creates a cohesive package of buoyant, vivid sonics and psychedelic, immersive visuals.
The latest from New York’s she loves boon, “feel the feeling” continues his run of vital, futuristic releases and has us excited for what he may have coming next.
