Veteran T-dot emcee DIE-REK returns with the visual for his single "Diddy Dum Diddy Doo" released earlier this year. The self-produced track exudes that classic 90's feel with a modern lo-fi twist that he uses to good use with heartfelt and relatable lyrics layered from start to finish. DIE-REK gives his two cents on being original and true to oneself instead of always following the herd and at times uses his own experiences as a point of reference. I love how he carefully avoids chastising or being overly preachy with the approach and just sticks to elements everyone can relate to by imploring everyone to live that life that suits you.
"Diddy Dum Diddy Doo" was directed, filmed, and edited by S9 Production Company and they sure deliver the goods. They kept it grounded with varied performance shots of DIE-REK in different spots tied by seamless transitions and warm cinematic aesthetics to complete the job. "Diddy Dum Diddy Doo" is taken from DIE-REK's forthcoming project Year of Redemption, scheduled for 2022 release date via Illect Recordings.
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