Kentucky artist E The Profit has shared a new visual for his single “Watch.” The release follows his well-received album 2 Effortless from earlier this year, and presents a hard-hitting, stylish listen that captures E’s unique sound. The new video, shot by Rocco Roy, is fast-paced and engaging, and enhances the song’s raw feel in a minimalistic yet highly effective fashion.
“Watch”‘s imposing, vibrant production makes an immediate impression with swirling, atmospheric synths contrasting with a deep, cathartic rhythm section. Atop the muscular instrumentation, E The Profit delivers a fleet of nimble bars, finding him as charismatic and entertaining as ever on the mic. The new video does well to capture the track’s stripped-back intensity with subdued coloration and rapid, punchy shots.
The latest from Kentucky’s E The Profit, “Watch” continues his run of sleek, sonically powerful releases and has us excited for what may be coming next from him.
