El Gant shares the slick new video for “Pageants,” his lyrically charged single featuring none other than Ras Kass as well as neck-breaking production from Marco Polo. The single which was released some months ago is a blend of gritty and insightful elements and sees both rappers reflect on their early days of what drove them to become lyricists, and how to this day it’s the passion that fuels them and not the pageantry of the rap game. El Gant leads the charge with his authoritative flow and a vivid description of his journey as an artist who is dedicated to the art of rhyming. He is followed by Ras’ off-beat rhyme schemes and subtle verbal darts at the powers that be.
Mo Stafford is on directorial duties for the video, which centers on shots of the two emcees spitting their verses while posted up in a low-key apartment. It’s a fitting setting for this type of track because it’s all about eschewing pageantry and over-the-top BS in favour of artistry and lyrical content. That feeling is truly palpable in the video. Backed by Marco Polo’s piano-stomping production, El Gant and Ras Kass detail their passion for hip-hop that goes well beyond a need for recognition. It’s an inescapable drive that’s in their blood—or, as El Gant says so eloquently on the hook, “The game came into my life like a bad habit.”
“Pageants” is available now through all major DSPs and is taken from El Gant’s forthcoming LP, O.S.L.O., due out September through Gant’s own Rule By Secrecy imprint.
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