Electro-pop act MAX RAD pines for normalcy on catchy track "Blue Sugar"

Multi-instrumentalist, DJ and producer, MAX RAD fuses smooth vocals with groovy bass for his signature strain of addictive electro-pop on “Blud Sugar,” as his carefully-crafted lyrics take us through the tale of craving for something that’s not good for you.

Written during the lockdown and infused with the relatability of pining for normality and freedom, the track weaves an escapist fantasy underpinned by laidback, atmospheric melodies. Tinged with nostalgia, his polished voice pulls us into a grounding reminisce about the bustle of the outside world and crowds of people.

Developing his unique brand of self-reflective electronica led by poignant songwriting over the past three years, MAX RAD’s sound has come alive as a combination of warm vocals, catchy instrumentals tinged equally with melancholia and upliftment. Raised in the solitude of Stroud in Gloucestershire and moving later to be surrounded by the bustle of London, this emerging act’s layered sound is one that delicately rests in the nook between frantic, upbeat energy and soothing quiet.

Having already established himself as one to watch in the alt-pop scene, the atmospheric build of his latest offering is set to take his musical journey forward, giving us a glimpse of his upcoming album.

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