The emerging UK indie artist who goes by the moniker IThinkThatsRio makes his entry on EARMILK with his debut single, “Afro” and its accompanying visuals. Armed with a soft vocal tone and sublime melodic runs, the artist delivers a somewhat eclectic and offbeat performance that fuses catchy harmonies and unapologetic lyrics in an effortless manner. He is more than comfortable over the moody and sparse bouncy backdrop laid before him which allows him to truly display his uniqueness and style. His message here is having the freedom to do what you want without being judged or ridiculed, and using his hair as a metaphor, IThinkThatsRio lets his afro blow in the wind.
For the visuals, IThinkThatsAfro teams up with London-based visual director and photographer EazyVisuals who helps bring his vision to the screens. The use of moody and dark lighting helps reinforce the artist’s expressive and distinct style that makes him stray from the pack. It sure doesn’t try to pander to the norm and the result is an engaging visual that is artsy-retro. The melodic rap track comes six months after the London native burst onto the scene late last year with his “Prayer” freestyle.
Originally from Chadwell Heath in East London, IThinkThatsRio has always had a love for music but at the same time, he was on a verge of becoming a professional footballer until last year when he decided to focus on his first true love.
Get “Afro” on Apple Music//Spotify
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