Virginia Beach native Khi Infinite has come a long way in the last four months. Steadily and organically building a devoted base of interested fans through social media is no easy task, and more work than many people realize. That is just what Infinite has done this year, as he is capitalizing on what must have been a life-altering New Year’s resolution that now comes to fruition on his breakout track “KEEP YOUR HEAD UP.”
Innately calming and reassuring, Infinite’s vocals are pained yet soothing as he echoes the titular positive affirmation to “Keep your head up.” An ode to overcoming feelings of depression and anxiety and moving forward, he’s been teasing the track for months now, until fans could no longer wait for full, unfettered access to a ballad that will surely be sung with lighters in the air whenever he decides to go on tour. The accompanying visual is similarly toned, simplistic and uplifting, and showcases an exciting new visual direction for Infinite.
Four months of Instagram Reels and daily TikToks allowed Infinite to tap in to a growing fanbase that eagerly awaits his next release. A full rollout featuring a lyric video, merch drop, presave release party, and an in-person release party to raise money for the Coastal Virginia division of the National Alliance on Mental Illness accompanied Infinite’s most hyped single to date. Building off more momentum than ever before, look for the Virginian rapper/singer to keep a steady diet of releases from here on out.
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