PLVTINUM digs into possessiveness on “DIE4MYBITCH”

New York alt-pop musician and producer PLVTINUM shares a glimpse of his upcoming EP with hypnotic single “DIE4MYBITCH,” a smooth blend of EDM sensibilities and infectious pop-R&B with a side of pop-punk attitude.

A cinematic offering rooted in self-aware lyricism, the track explores innate possessiveness and the struggle between teeming passion and engaging in the destructive behaviour. Speaking of the track, he said, “This song acts as a device for cathartic expression – instead of attempting to rationalize my more unsavory attributes, I lean into them.”

Managing to dig deep into the sinister side of our heart when in love, “DIE4MYBITCH,” hones in on the rising act’s trademark unapologetic exploration of everything from toxic relationships and sex to nihilism, ego and party culture.

After breaking out with his 2016 viral hit “Champagne & Sunshine,”PLVTINUM has continued to build a solid fanbase in the post-teen crowd, emerging as a promising talent in the alt-pop space swaying effortlessly between images of a shiny popstar and misfit youth icon.

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