London-based alternative soul singer Zubi recently put out his EP Journey to Idan, and now, he returns with a brand new music video for its standout track “Frog”. The track was produced by Iordan Adrian who laces hi with a cinematic and moody soundscape that fits Zubi’s heartfelt lyrics about an ex-lover who didn’t appreciate everything he did for her. Zubi embodies the spirit of a man who was once broken but now with a renewed inner strength is shifting the tide and turning the tables in his favor. He sings with so much calm as he purges the hurt from his soul and breaks free from the past.
Filmed in the heart of Abuja in Nigeria, the music video is a raw depiction of the song’s exploration of toxic relationships prevalent in the city’s dynamics. Directed by the experienced Nori Mathias, who brings years of industry expertise from music to film, the video strips back the layers of storytelling to focus on the essence of Zubi’s message, enhanced by the simplicity and intensity of the performance captured within the homely yet charged atmosphere of the apartment setting. The performance shots are creatively arranged and capture Zubi’s laidback nature while the subtle motifs add to the simple but effective storytelling that brings viewers closer to the action.
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Stream “Frog” on YouTube, Spotify, Apple Music
