Tune in and turn up
Addictedtoedm / Byron Muir

The 2019 Grammy Awards are set to happen this Sunday, February 10. Apple Music has taken a very aggressive advertising method to make sure that everybody within the Los Angeles space, the place the occasion takes place, are well-aware of their unique music choices akin to concert events and different distinctive content material. The music and video streaming service firm has lately plastered a few of the largest Grammy-nominated artists as ‘Animoji‘ characters on huge billboards in Los Angeles.

If you’re unfamiliar with the idea behind an Animoji, they’re primarily an animated emoji that works with Apple’s iPhone X and messaging purposes. Recently, iPhone X customers and iPhones with the iOS 12.2 beta have added 4 new characters to select from together with a giraffe, a shark, an owl, and a warthog. It’s necessary to notice that iPhone customers will be unable to select from the marketed artists designs – disappointing, we all know.

Plastered on billboards throughout Los Angeles, pictures that includes Ariana Grande, Musgraves, and Shawn Mendes have been reworked into Animojis, and contains the title of the musician’s work for which they’re nominated.

In true Apple kind, they jumped on the chance to additionally embrace an enormous Apple Music brand on every of the billboards, reminding everybody to take a look at their product. Pretty slick!



Words by Byron Muir
Music Editor