The Monster Energy Up & Up concept is like the Final Four of College Music Festivals. Up & Up ambassador teams rally their student bodies in an intense 48-hour campaign to generate the most ticket pre-sales to a festival that they will co-produce — but only if their school wins. (The festival only processes credit cards from the winning schools.)
This year, Up & Up has announced Australian artist Dom Dolla as their Fall 2022 headliner. Student ambassador teams representing more than 50 U.S. colleges will lead over-the-top marketing and influencer campaigns to rally their school to buy pre-sale tickets with no date or location to earn the opportunity to produce a festival with Dom Dolla. Only the top four schools will win.
“I regularly get requests to play amazing college parties, I’ve come to learn there are a lot of colleges and only so much time” said Dom. “So, I’ve teamed up with the Monster Energy Up & Up Festival, they will be giving 4 colleges the opportunity to promote their own festival with yours truly as the headliner…this is going to be mental.”
Once the competition is over, the winning colleges work with Up & Up producers to bring Dom Dolla to a nearby venue location. The national competition kicks off on September 13th at 4 p.m. EST. The four winning festivals will take place in October and November.
“Joining up and up has been extremely vital in expanding my knowledge of the music industry and building practical skills that I can apply in my work,” says Asia Kurtalic, senior, and 2x winner from University of Virginia. “Living in a smaller town like Charlottesville makes it difficult to expand networks and keep pace with other individuals pursuing similar career paths. Up and Up has granted me tangible experiences that have made me stand out as a candidate for both my tour management positions as well as my current internship at Warner Music Group.”
To learn more about the Monster Energy Up & Up Festival opportunities and its collegiate network, visit https://upandupfestival.com/.
College students seeking the music industry experience and internship credit can apply at www.upandupfestival.com/.
