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Addictedtoedm / Louis Blanc

MTV is making some large music pageant strikes. The firm, owned by Viacom, has now acquired SnowGlobe Music Festival, a yearly electronic-driven occasion in South Lake Tahoe, CA.

This yr’s lineup contains headliners Above & Beyond, Diplo, Eric Prydz, Rezz and RL Grime, plus Big Gigantic, NGHTMRE b2b Slander, 1788-LEkali, Baauer, Anna Lunoe and so many extra. Over 40 artists will take the stage over December 29 – 31 at one the season’s premier occasions.

With this, MTV says it’s taking “the pure subsequent step in its resurgence by increasing deeper into stay occasions.” The tv firm hopes to increase SnowGlobe music pageant by including a number of dates and places internationally.

Furthermore, Chris McCarthy, president MTV, VH1, CMT and Logo the corporate’s specific curiosity in SnowGlobe over the remaining: “In a pageant area the place many occasions have turn into indistinguishable, SnowGlobe stands out with a singular combine music, sports activities, and artwork that makes it a favourite amongst artists and its rising viewers.”

This transfer is an fascinating one, however a longtime leisure firm resembling MTV should not have any drawback pulling this f. Stay tuned for extra.

 

Sources: , | Photo: Jorgensen Photography

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Words by Louis Blanc
Music Editor