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Addictedtoedm / Louis Blanc

What do Swedish House Mafia, Ultra Korea, and MTV all have in frequent? They all know simply how you can maximize publicity with a obscure and delicate announcement. What higher time than instantly following a Grammy’s evening that noticed BTS make history as the first ever Okay-Pop presenters? That’s laborious to say. However, it says loads that SHM was capable of ‘Shoulder Shuffle’ their method into the highlight with out actually saying something.

One can positively make the argument that it’s only a coincidence and we’re giving SHM an excessive amount of credit score. In reality, one Reddit responder stated,

“Could be actual, however I don’t keep in mind seeing that picture on Wessley’s web site & I don’t keep in mind MTV being aside of the promo package deal they used.”

While that’s a good argument, take into account the truth that round this time final yr, the trio blessed Ultra Miami with an earth-shattering reunion efficiency. Secondly, Ultra Korea is on deck to make a splash in June however as of this writing, isn’t even leaking its lineup. Drizzling in some Swedish House Mafia information in part one would positively make waves.

If that’s not sufficient to persuade you, take a look at SHM’s website for information. What stands out is that solely June has lower than two dates confirmed thus far. As a consequence, one barely even notices the very delicate try at advertising and marketing, very a lot in step with right now’s announcement.

How does MTV consider you ask? Well, the very fact they’ve been scorching on SHM’s heels since announcing a show in Stockholm goes with out saying. What’s attention-grabbing right here is that one in all MTV’s 24-hour news stations is headquartered in Seoul.

At this level, it’s all however a foregone conclusion that Ultra Music Festival is in line for one more epic Swedish House Mafia set. With June nonetheless over three months out, that provides everybody loads of time to work on those, “Epic Chest Thrusts

Swedish House Mafia Begin Teasing Ultra Korea in Seoul
Vague SHM model advertising and marketing ploy apart, there isn’t a lot to argue. Or, in different phrases, as one Reddit-er put it, “Korea, right here I come.”

Words by Louis Blanc
Music Editor