Emerging South London raised emcee Oogie shares the video for his debut single “Try.” Armed with a mellow and melodic style, Oogie delivers his lines in a somewhat lazy, offbeat manner but the pained emotions can be felt in every line. He is intentional with his approach and shows the listener his scars from his childhood while introducing us to several other characters that influenced him. It is safe to say he is threading his own lane with his unique voice that sometimes sounds like he is talking under his breath and his penchant for infusing melodic runs when emphasizing certain parts.
The single comes with an expressive visual courtesy of director Henry Croston who takes us deep into Oogie’s distinct demeanor and style. From the bright summer aesthetics, dreamy cut scenes, and running motif of Oogie laying on his back, the visual is a direct reflection of the rapper’s mental state and identity as a loner. We can see he is surrounded by people but yet he is alone in this world where nothing is promised.
Listen to “try” on all DSPs here.
Connect with Oogie: Spotify | Instagram