Los Angeles, CA-based indie singer-songwriter ZØYA was born in Pinsk, Belarus but raised in Columbus, Ohio after immigrating to the United States at a young age. In her early years, she got involved with the children’s choir group and penned her first ballad by the age of 13 and recorded her sophomore album by 15.
Her latest release “THIS IS THE END” is a heartwarming tribute to her late grandmother who ascended 3 years ago. The sombre ballad produced by Jaye Locke sees her pouring her pain on wax as she reminisces on the good memories and the emotional pain that comes with loss and grief. Over the gritty guitar arrangements, heavy drums and moody pads, ZØYA delivers a soul-gripping performance ripe with evocative lyrics that deal with acceptance and the urgent need to come to terms with loss while hoping your loved one is in a better place. Lines like “I know you’re better off now, better off now/I will find my way out, find my way out” sees the singer overcoming the difficulty in letting go while the bittersweet memories exist.
The accompanying visuals were directed by Zoya herself and shot and edited by Hunter Gulan who makes use of heavenly motifs and ethereal set pieces as driving elements.
In 2020, she released her second EP ‘Journey’ independently, receiving thousands of organic plays on Spotify and YouTube. The remix to her single “Outrageous” received support from R3HAB and other electronic & pop artists.
In addition, ZØYA is also passionate and outspoken about social issues such as immigration, human trafficking, education, poverty and children. She also volunteered for the non-profits such as Fight For Children Foundation, Bonner Scholars Program and City of Athens, WV and interned at the U.S. House of Representatives for the Speaker of the House. ZØYA is a practicing Christian. Faith plays an important part in her singing and songwriting, though she does not consider herself a part of the Christian music genre. Her main goal is to, “share my story with Everyone, give encouragement through music and dynamic live shows, and most importantly, spread the message of love, hope and self-empowerment.”
“THIS IS THE END” was co-produced by Brian Squillace.
Stream “THIS IS THE END” on SoundCloud, Spotify, YouTube
Connect with ZØYA: Spotify | SoundCloud | Facebook | Twitter | Instagram