JoshFruzza stays true to himself in “Can Never Be Me” [Video]

UK rapper and songwriter JoshFruzza first popped up on our radar a few years ago and with more than a handful of releases, and live performances under his belt, the UK-based rapper returns with the visuals for his new single “Can Never Be Me”. The record shows him sharing his thoughts on being true to himself, and imploring others to do the same in this social media age where everyone seems to be faking it for the gram- to impress people who don’t care about them. Backed by a thumping bass-heavy drill backdrop, JoshFruzza reminds us that you can never see him put on a facade but rather live his true life and keep his integrity intact.

The accompanying visual is shot in black and white and uses performance shots of the rapper in different spots. What makes it engaging is the simplicity and effectiveness of the set pieces used.

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