Rising Nigerian Afropop singer Jujuboy Star delivers the visual for his sophomore single “Enjoyment” that displays nothing but pure hedonistic tendencies. The bouncy guitar-laden track produced by super producer Kel P known for producing much of Burna Boy‘s Grammy-nominated African Giant album, sees Jujuboy Star radiating the splendor of summer and the spirit of a playboy. He croons “love no dey kill person” in pidgin English as he reflects on the many women in his life. He declares unlimited love for all of them as he doesn’t want to be tied down by strings.
The visual truly captures the theme of the song to the fullest as it shows Jujuboy Star literally swimming in women in the first scene. It seems his life is in a haze with all the good things surrounding him, from beautiful ladies, carefree vibes, and drinks to go along. The party doesn’t actually stop and the singer continues to find answers that he may not even want but how can we blame him with the enticing elements surrounding the poor guy. The visual also has a nice retro touch regarding the set pieces and costumes, it’s quite nostalgic for those who grew up in Nigeria in the late 80s and 90s.
Listen to “Enjoyment” here.
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