Prolific singer/songwriter Nikki Paige has just unleashed her latest electro pop single. Entitled “IMPORTANT” the raw and honest track follows “Happy Birthday Bitch” shared earlier this year.
With “IMPORTANT”, Nikki Paige has created an imperative and relatable song about not feeling loved or good enough for other people. The track also touches on themes such as loneliness and overcoming self doubt. Nikki Paige sings, “I don’t need no other drug but you / doesn’t seem so important / if I was important you would be here”
Musically, “IMPORTANT” features driving downtempo electronic beats, emotional synths and intoxicating layered melodies dipped with a sadness not to be forgotten. Nikki Paige melds elements of trip hop, pop and electronic with soaring kaladescoping melodies for a unique sonic ride.
The accompanying visuals begin with the story of a young Nikki in 1992 going into a box labeled time machine. Soon coming to the future, Nikki Paige writes important motivating words to her viewers after scenes recalling her endless partying and battles with addiction. She survived the battle with the bottle and now is set to tackle her demons in a more positive way. through her art and helping others.
Nikki Paige is a songwriting prodigy who was signed to Warner Music Group at the young age of 11. She further traveled the world and collaborated with legendary songwriters as a teen, giving her a wide array of perspectives and life experiences. She aims to craft music that is genre-defying, authentic and relatable. Check out Nikki Paige’s “IMPORTANT” now and remember you are enough.
